Art & Media

marketing

How to Create the Winning USP

A unique selling proposition (USP) is what defines your company’s unique position in the market. It’s a crucial ingredient not only to your pricing decisions but to creating a business

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woman walking with her mother

Caring for a Loved One with Dementia

It started about four years ago when she was about 76 years old. There was nothing wrong with her comprehension. One could have a straight, intelligible conversation with her. There

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