The design of your website can directly affect your business, as visual appeal significantly influences a visitor’s first impression of your company. In the modern age where web design is more sophisticated than ever, people expect to see a well-designed website every time they click on one. If a website doesn’t deliver, it can create a bad first impression for a potential customer.
To enhance the visual appeal of your website and impress more of your visitors, here are some web design tips you should know:
1. Create compelling photos and videos
Photos and videos on a website do more than just increase the aesthetic appeal of the page; they tell visitors your company’s story and establishes your brand’s identity. For instance, if you are a motion graphic video creator in UAE, your website should reflect who you are and what you do through high-quality videos and graphics.
2. Choose a great color scheme
Use the psychology of color to your advantage. The right color scheme can help you create the best first impressions, strengthen your brand, and influence what your web visitors do next.
Before you choose a color scheme based on the psychology of color, determine what your goals are. For example, if you want your website to create excitement, you might want to use reds. On the other hand, if you want your website to inspire calmness and relaxation, then you should go with green. Browse online to learn more about colors and the psychology behind them.
3. Be consistent with the design
Inconsistent aspects of a website design can throw people off, mainly because a lack of consistency can make your site look unprofessional. Thus, when designing your website, make sure your web pages are consistent when it comes to color schemes, layout, and logo positioning, and other design aspects.
4. Avoid clutter
No one wants to stay long on a cluttered website. Too much clutter on a page can overwhelm the visitor and get them to opt-out before they even read your message. Furthermore, too many elements can make the website slow, which is a huge turn-off for users that come across your page.
Keep your design simple and avoid putting too many ads on each page. Focus on highlighting your message by minimizing as many distractions as possible. If you keep your website clean and easy to read, people are more likely to stay on it for longer.
5. Use the best font
While fonts don’t have as much visual impact as pictures or videos do, they can still influence a visitor’s impression of your website. As a general rule, keep your font styles to a minimum of one or two for the whole site. It’s also best to avoid scripts (except for acceptable headers) and novelty font faces to maintain a professional look.
Treat your website as you would a storefront for a brick-and-mortar store. And with that principle, keep your design clean, professional, and consistent to attract more customers and make your brand look more appealing.