Before, farmers and dealers of fruits and vegetables find it hard to market their produce. This is because of the presence of packed foods that one can prepare and serve in an instant. Thankfully, drastic changes happened these past few years.
According to Forbes, more consumers are willing to pay top dollar for organic products. This allows fruit and vegetable dealers to improve your conversions.
Now, the challenge is to boost your sales while obtaining more savings. Here are some ideas that can help you attain your goal.
Improve the handling and transportation of produce
You may be able to produce high-quality fruits and vegetables. The question is, how can you be sure that they remain to be of top-quality until they reach their destination? You can do this by improving the handling and transportation of your goods.
Investing in quality megabins and pallets and telling your workers to take extra care when transporting produce can be a good start. Remember that no consumer would pay a good price to a defective or bruised fruit and vegetable.
Change your product packaging
More consumers are now patronising low-cost and organic produce. It makes it crucial that you also find ways to improve your packaging. This is not only to entice others to buy your offers. This is to enhance the saleability of your produce.
Include a breakdown of the nutrition levels as well as the calories per serving of each product. Think of innovating and eco-friendly packaging. Doing so helps promote your business as an eco-friendly brand.
Consider mobile fruit and vegetable vendors
If you want an additional marketing tactic, then consider selling your produce to mobile fruit and vegetable vendors. These may seem like a low-scale market, but in reality, they can be one of your top consumers. Mobile vendors often sell pre-cut fruits and vegetables in places you may find hard to sell.
You get to grant these small-time business accesses to fresh produce while giving back to the community.
Grow produce that are in demand for each season
Some fruits and vegetables only thrive in a particular season. It would be best to grow produce that will be ready by the time they are in-demand in the market. If you fail to sell everything, think of other ways you can utilise remaining stocks.
You can opt to sell them for a lower price, find additional markets, or even can them to sell as preserved products.
Don’t forget about market analysis
No matter the industry you are in, it pays to research on the current market demands. Don’t forget about the market’s competitive structure. Know who your competitors are, where they sell their produce and what their offerings are. Learn about their marketing tactics and their contacts.
This will give you the advantage of knowing their strengths and weaknesses. Make use of your newfound knowledge and use them to your advantage.
There is no single formula in achieving success in such an industry. Thankfully, there are things you can do to improve your ability to boost your sales. By growing in-demand produce and selling your product to a new market, you get to improve your profit.
Don’t forget to improve your packaging and to run a market analysis every once in a while.